Conversation 156: Why Gefen Technologies ASX IPO is no laughing matter.

Like one of the more popular ASX technology stocks, BigTinCan [ASX:BTH}, Gefen’s Software as a Service [SaaS] platform, targets tier one organisations and allows them to turn a traditional sales force into a digital network.

This creates an infrastructure pipeline that allows the latest marketing and sales information, along with data on how it is playing in the field, to flow between HQ and staff on the ground.

So far, Geffen has focused on insurance and finance but with the money from its planned float later this year, the company plans to take a broader approach……